Search Engine Optimization is the process of setting up your website to increase the number of visitors. This is an ongoing, time consuming process, which is why a majority of companies hire Search Engine Marketing consultants to perform this task. A Search Engine Marketing firm frees you up to focus on your core competencies. Search Engine Optimization includes:
- Proper use of link building
- Creating professional, easy to read, keyword-rich content
- Proper coding of the Meta Title tags of each page
- Proper use of page names, titles, & content specific pages
- Inclusions into business related directories for strong in-bound links
- On page blogging for site expansion & relevant human grade content
There is only one way to achieve proper search engine optimization.
On-site Optimization: Your Content plays a large role!
Search Engine Optimization truly ends with the content of the website. Creating unique content which is correctly written is one of the best ways to keep your ranking. Search engines crawl billions of web pages every month, and from those billions of web pages they need to determine, which sites are going to rank at the top. While there are other factors that play into this, content is an important part.
Off Page SEO ( In-bound Links) The most important aspect of your ranking!
Google has always determined a websites rank based on how many other websites are voting for your website. This is done through links from those sites, to your website. These are called links, or in-bound links. Anchor text are the keywords that you would want your website to rank for. After creating text on relevant insurance industry websites and blogs that contain your link, the website is then submitted manually through a viral windmill of social media giving more authority to your link thus your website.
Pitfalls of Search Engine Optimization
Search Engine Optimization is an extremely important part of your professionally designed website, but remember, that it is not the only thing to care about. Your website must still be able to communicate a strong message, and should not confuse viewers with additional "optimized" content for the sake of gaining a few ranking spots. Visitors these days are smart; they see that type of a website more as spam than a legitimate source of information. Notice that there are some websites around the internet that have high ranking, but the second you visit the website you have a strong desire to click away. Some of these sites are known as "over-optimized". Beware of going down this path. You may obtain nice search engine rankings, but no one will bother reading your site or contacting you, as you have successfully made an incredibly
Pantera Marketing’s back bone is its successful Search Engine Optimization, and with tens of thousands of internet searches to our clients, what we do works. We use ethical tactics - not spam tactics, and if you stay the course and stay involved with us, your rankings will follow quickly.
